Are you involved with ecommerce marketing? You need the right tool for the job.
From ecommerce platform options to plugins and beyond, there are plenty of helpful software products out there that can be very helpful to marketers.
Today we’ll cover 31 assets to any ecommerce endeavor, including website building platforms, website plugins, and standalone tools.
Comprehensive List of Ecommerce Marketing and Sales Tools
From promoting your ecommerce business to sales and through ecommerce fulfillment, the following tools are great for helping digital sellers.
For organizational purchases, we’ll begin by covering ecommerce website building platforms (entries 1-10), then move to website plugins (entries 11-20), and finish up with assorted marketing tools.
Use this platform to create a custom domain, layout, store, and sales channels for your ecommerce business. With over 500,000 businesses and 1.2 million users on this platform, it’s proven to be a successful ecommerce tool. Whether you’re a startup or an enterprise location, this platform offers nearly everything you need.
Another popular platform, this one’s claim to fame is its style. If you’re looking to build a great-looking portfolio, or better yet, a store, this platform is a great option to consider. In addition to sleek design features, it offers a toolkit with features like SEO marketing, email marketing campaigns, and more.
Magento’s platform offers users the chance to build a website for companies of all sizes. But users don’t just get to sell through this platform. They can monitor sales metrics via the dashboard, and even streamline tedious tasks. Magento can help ecommerce companies and entrepreneurs get started quickly.
If you’ve ever been involved in or even thought about web design, you’ve likely heard of Wix. They’ve called their builder the most innovative of its kind, and many customers around the world seem to agree.
To be specific, there are about 110 million Wix users. For B2C or B2B ecommerce, Wix helps users create great-looking websites and digital stores.
Another popular platform that prides itself on customization, BigCommerce offers users the best of both worlds. It’s possible to build a custom store in any industry, or to use pre-made templates to get your site and store put together quickly. It’s also scalable and designed to work with even the biggest of organizations.
3DCart is promoted as a system built for entrepreneurs. However, it has enough features to support larger businesses as well. The all-inclusive platform is designed to be user-friendly. Merchants may build custom stores, and sync them up with social profiles or popular ecommerce sites like Amazon and eBay.
PrestaShop is built to get ecommerce sites up and running fast. There are custom design options for logos, themes, and more. You can also drive your business by utilizing smart order management, customer relationship monitoring, and statistical tracking. Users can even attract visitors through social networking integration.
Volusion changes the game with ecommerce solutions, offering users all the perks they expect plus more. In addition to building a great store, merchants can also utilize the Dropship Savvy feature. This feature lets users sell products directly for faster shipping and simpler fulfillment.
From creative design features to smart management tools, this platform offers a lot. Merchants can keep their efforts focused on tools for SEO marketing and email marketing, as well as Facebook ads for things like pay-per-click advertising. Weebly currently serves over 40 million people.
The last of the ecommerce platforms we’ll cover on this list, BigCartel is designed primarily for artists and creative type. Designers can enjoy more customization options than a lot of the competition offers. They can even start up with a free version, which gives users room to sell up to five products.
WooCommerce is an ecommerce plugin with a unique spin. That spin is that it’s powered by WordPress, the leading content management system (CMS) today.
Users of WordPress may enjoy the convenience of using WooCommerce to build an online store. It helps them avoid having to learn their way around another system to get the great digital business space they want.
Security – it’s something every ecommerce business needs. This handy plugin offers you the security of knowing you’re compliant with the Payment Card Industry Data Security Standard (PCI DSS). There’s also a recurring bill engine. This simplifies the calculation of taxes, discounts, and other changes to the total before checkout.
13. WP eCommerce
This handy plugin further demonstrates the growth capabilities of the WordPress CMS. It offers handy marketing tools, an SSL for safe checkouts, and even video tutorials to teach you how to implement this plugin properly. This plugin could be thought of as a simplified version of WooCommerce. It’s great for startups and entrepreneurs making their first store.
This is another handy plugin for running an online store. It comes with easy migration options and top-quality support packages. It’s optimized for search engines for easy SEO marketing success. This is another plugin that is PCI DSS compliant. It also boasts great stability and short load times.
15. iThemes Exchange
This plugin comes in a free version, but the paid option really shines. It lets users create a membership with specific rules for their ecommerce stores. Manage reoccurring subscriptions, delegate certain responsibilities to team members, and more.
This premium online storefront is one of the rare plugins that is completely free. It works for WordPress and Multisite, letting users sell digital and physical goods alike. It brings users over a dozen payment gateways with 120 different currencies, a simple one-page checkout feature, and much more.
17. WP EasyCart
This is a newer version of a WordPress ecommerce plugin, and gives users features like coupon management, multiple pricing tiers for customers, and even live shipping integrations. It works on a variety of platforms and brings a highly customizable catalog to support nearly any ecommerce business.
Another plugin designed for use with WordPress sites, this one lets users operate in either the customer or merchant role. It has powerful tools for functioning as a product catalog or the framework for a fully developed ecommerce website. It also has features for international sales and physical product sales.
This comprehensive plugin opens you up to a number of handy options for various site builders and selling platforms. With it, you can add a shopping cart to a WordPress site. You can also add ecommerce functionality to your Weebly, Wix, or Joomla site, though these aren’t the only compatible platforms. You can even use it to start selling via Facebook or Instagram.
If you’re a dedicated digital seller, consider this plugin. It lets you create a high-quality store for non-physical goods like videos, images, eBooks, or audio files. You can easily integrate it with various payment gateways, and there’s even a tool for tracking sales.
Moving on from plugins and onto marketing tools, this one has it all. It starts our tool section because it provides everything users could need for SEO marketing, keyword research, and even competitive analysis. This makes it handy for startups and enterprise locations alike.
Another comprehensive toolkit, this one lets you lookup high-volume keywords, analyze search engine results pages (SERP), and even monitor pages for changes. The Site Profiler gives you access to numerous metrics you can use to check your store against your competitors.
Have you ever wondered how others in your industry are doing? Or, better yet, which pages work best for them? This is a tool designed to help you scope out what’s happening in your field. You can use it to find out what to do moving forward by seeing what your competition is doing, or seeing what they aren’t doing and discovering opportunities.
Email marketing is a huge part of ecommerce, so having an all-in-one mail toolkit helps immensely. Emma’s name is actually short for email marketing. The comprehensive features of this platform combined with the helpful support team make it a great choice for digital merchants seeking promotion.
This handy tool is designed to help you attract shoppers with ad campaigns across email mailing lists, social media profiles, and more. There are also tools to help you convert leads and measure the success of your individual campaigns. For self-starters who need holistic ecommerce solutions for marketing, this is definitely one to check out.
You need a graphic, a background, a logo – but your site builder and all its plugins don’t have it. No money to hire a graphic artist? No problem. Canva is a design platform with plenty of free options.
It uses the same drag-and-drop functionality as many popular website builders and is easy to learn.
This tool gives you access to hundreds of creative professionals who can create high-quality content from the strategy phase onward. Users can make reports, infographics, eBooks, social media campaigns, and much more – all with professional insight on how to proceed with your efforts.
What if your site is still in the testing phase? You can use this tool to see how it looks to new visitors, and lower costs. The price per lead can be lowered by a large margin for landing pages if you have the right data. This also gives you guidance moving forward with things like pay-per-click advertising.
This is another tool designed for testing your webpages and strategies. As a merchant, you’ll enjoy the ability to experiment with different options and gather data accordingly. For startups, this is very helpful. But it is worth mentioning that Optimizely is built primarily for the enterprise market.
You don’t need a full plugin just to add this type of feature to your site. It works as a standalone tool anyone can benefit from, letting you assign support agents to address customer inquiries 24/7. As far as support goes, this is one of the best features any ecommerce business site can offer.
Another handy support tool, this one is designed to let teams provide support and provide reports to see which agents are performing the best. It’s even equipped with customer satisfaction surveys, so you can see what your shoppers think.
Which Ecommerce Marketing and Sales Tools Are Best for You?
When we’re talking about ecommerce tools (in the broad sense), we could be referring to any number of software solutions.
There are website builders, plugins designed to enhance your site, and even standalone tools which can provide a wealth of handy features. Whether you want to build, promote, analyze, or improve a site, try the tools on this list to make your ecommerce business a success.
The tools alone won’t do the trick – but they can function as the support system for a driven entrepreneur or business that wants digital success without limits.
What tools have helped you with your ecommerce goals?
Share with us in the comments below!